giving back

In a world riddled with diabetes, obesity and heart problems. A society preoccupied by how best to lose extra kilos and burn unwanted calories. It’s easy to forget that a large chunk of the population doesn’t have the luxury of choice or excess; that finding food for survival is a daily struggle.

Mary’s Meals is a charity with a simple aim – to provide a nutritious daily meal, in a place of education, for children in the world’s poorest communities.

It’s a cause we believe in 100% and are proud that for every bottle of Abel sold, we donate one meal to a child in need, with Mary’s Meals.

Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to blend the pleasurable world of perfume, with the conscious simplicity of nature. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting. read more

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